As I Am Naturally

As I Am Coconut CoWash Cleansing Conditioner As I Am Coconut CoWash Cleansing Conditioner contains a special blend of natural ingredients for healthy hair growth and removing product build-up from your hair between regular washing. Spreads easily throughout hair Gently...

As I Am CoCoShea Whip A blend of hair’s favorite natural emollients and botanicals, whipped to a "just-right" light consistency. Frizz-free releasing of twist, bantu-knot and braid sets Great for anytime lubricity, shine and softness Ingredients:Aqua/Water/Eau, Cocos Nucifera (Coconut) Oil, Cetearyl Alcohol, Glycerin, Betaine, Phyllanthus...

As I Am Curling Jelly Coil And Curl Definer Curling Jellies can be tricky to use, particularly for tightly coiled hair. This incredible no-flake formula is especially designed for easy coil definition, added softness, hydration and sheen. Easy to use...

As I Am DoubleButter Cream   As I Am DoubleButter Cream is a blend of natural butters and organic oils meant to hydrate your natural curls and coils. Benefits Locks in moisture Gives dull dry hair softness, shine and manageability Contains Pro-vitamin B5,...

As I Am Hydration Elation Intensive Conditioner Moisturizes deep within the hair shaft  Smooths and aligns cuticle layer Strengthens weak areas and repairs split ends Promotes shine Infused with pure herbal ingredients that stimulate the scalp and hair roots Helps...

As I Am Leave-In Conditioner A great leave-in conditioner is a vital first step in styling. Smooth it on after cleansing and conditioning. Your finished style will be softer, shinier and more manageable. This natural wonder keeps tangles away and...

As I Am Smoothing Gel As I Am Smoothing Gel is perfect for wherever and whenever you want your hair to "lay down and stay awhile." Unlike other gels, it doesn't contain harsh ingredients, and is made with organics which...